Biden authorized the FDA to regulate synthetic nicotine to curb disposable e-cigarettes

The U.S. Food and Drug Administration’s (FDA) crackdown on flavored e-cigarettes in 2020 aims to take a comprehensive, aggressive strategy to curb the prevalence of e-cigarette smoking among teens.

But two years later, sales of disposable flavored e-cigarettes skyrocketed. Some companies have gone beyond the FDA’s scope by replacing a key ingredient — they are circumventing FDA regulation by using unregulated Synthetic Nicotine.

The FDA has all but eliminated the opportunity to use flavors in vaping devices like Juul, once a favorite among American teenagers that can be refilled with flavored cartridges like caramel pudding and mango. However, Puff Bar seized on regulatory loopholes and became the favorite e-cigarette among American teenagers.

In an effort to curb the growth of similar single-use products like Puff Bar, U.S. President Joe Biden on Tuesday signed a bill giving the U.S. Food and Drug Administration regulatory authority over Synthetic Nicotine products.

According to market research, sales of synthetic or smokeless nicotine were almost non-existent in 2020, but by 2021, two-thirds of e-cigarette stores in the United States had the product on the shelves. According to ECigIntelligence, which surveys hundreds of stores each year, these stores say that such products account for nearly 20% of sales. The company expects the U.S. e-cigarette market, including online sales, to approach $6 billion this year.

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